NFL - Rob Gronkowski

CREATIVE DIRECTION | SOME WRITING SUPPORT | SOME ART DIRECTION | ON-SET ASSIST | RIGHTEOUS ELECTRIC GUITAR

So before you say, “Now, wait just a minute, there’s no way you’re claiming this campaign, dude,” I’d say you are CORRECT. I was but a small part of a big, talented team who has, since 2021, evolved and carried this juggernaut across multiple years and all the channels.

But I was there when it started. In ‘the room where it happened’ so to speak. The room where a ridiculously talented writer on my team had the idea of using someone who could NEVER get USAA membership to explain how some people CAN get it. And he didn’t even get fired. Brilliant.

Add more gifted designers, writers, producers, editors and a peerless director along with a production company that’s become family and you’ve got yourself a STACKED team roster I’ve been honored to be part of. Oh yeah, and that guy Rob Gronkowski is pretty good, too.

The spot that started it all, Jersey ’87:

As the scripts and ideas came together, the stars aligned and we started working with one of the most celebrated personalities in the NFL and the rest is history. Except, well, it’s still going actually. And while I probably had much more influence and participation at the outset, the team has developed and continued the USAA NFL messaging into now its fourth year across numerous national :30s and :15s, gut-bustingly funny social assets, and more to encompass one of our most metrically successful campaigns in the space.

I’m proud to have been part of this entire effort, from an entrenched team member at the outset, to sudden Season 2 spectator (what’s a TV shoot without a little Covid?), to proudly watching my team and partners continue to move this ball down the field.

Gronk gets his calcium in Gronk and Frank: Eligibility:

Important note: As with any project at this scale, scores of talented partners worked together to conceptualize and create these commercials and campaigns. I work with incredibly talented directors, writers, designers, editors, producers and more to have the honor of sharing these efforts among my work. While proud to collaborate with and at times lead these teams, this work is a result of their excellence as well.